TIFF. The one acronym synonymous with arguably the best week of parties in our fair city of Toronto. The one week where A-list celebrities cram themselves into every available hotel and restaurant in Yorkville, and trendy spots of the downtown core. The one week where Toronto gets more international exposure than it does all year. The one week where networking at a party might lead you to an actual producer, not just some one who says he is. And finally, the one week where the city extends it's liquor license to 4 a.m. and we all know we have to go hard. There is no halfway when it comes to the film festival, and anyone who has done it before knows there's a strategy....unless you want to end up a waking corpse by the end of it. (I'll save you the been-there-done-that trouble: being a walking zombie is never fun.)
TIFF has a different purpose for everyone. When I was fifteen, my best friends and I ventured to Yorkville for our first fest with the sole goal of seeing as many celebrities as possible. For a young teen it seemed absolutely magical to see Nicole Kidman, Anthony Hopkins and Denzel Washington to name a few waltz by us...we even talked to some of them. (She was unearthly stunning, he was intimidating and Denzel must have been having a bad day because he was a total ass. I forgive you Denzel. Being approached by three wide-eyed tween girls sputtering incoherently wouldn't exactly thrill me, either. ) As I got older, chasing down stars lost its appeal and it was more about the partying. I'll admit that during more than a couple TIFF's I would come own each night no earlier than 7 a.m. I solely blame the annual Nikki Beach pop-up. Nothing keeps a girl out for late nights like a schmoozy St. Tropez atmosphere and an abundance of bubbly!
However, I know for many TIFF is about networking their faces off. A logical decision given the caliber of industry personnel who are in town and out and about during the fest! I've never been one to get whipped into a frenzy about the possibility of meeting a Hollywood director or whatnot, but my interests have always been in fashion and events. I do however see the value in meeting not just big time producers, but film makers of all kinds since the possibilities and opportunities are endless. Any meeting with passionate people serves you well at the end of the day, in my opinion..."it doesn't matter what you do, as long as you do it well." are wise words.
For the next ten days, the power is in the party. No matter if it's day time industry gatherings, cocktail hour receptions, evening lounges or full-on 4 a.m bangers, each and every TIFF event if over-flowing at the brim with people just waiting to provide you with interesting opportunities in the future. You can almost see the sparks of collaborative ideas as they bounce between individual to individual. As a promoter, my two partners and I will be throwing a plethora of 4 a.m. bangers of which I'm positive will reap benefits for business. (...and pleasure. I'm only human, and a party girl at that.)
When it comes down to it, networking, partying, and a love of film aside, what makes TIFF so great is the energy it brings to the city. There's a united feeling of pride in our venues, our people and our atmosphere that has provided Hollywood with refuge for a week in the Great White North. There's a reason film fest here is second only to Cannes! (And Cannes being in the stunning south of France, where exclusivity is built in and the birthplace of Diddy's all-white party...well, we're happily second) So no matter how many douche-bag faux-stars you see strutting around the city with their sunglasses on at night hoping to get mistaken for Ryan Gosling, remember that they're just excited to be part of something great. And that's what Toronto is during film fest -- nothing short of just fantastic.
x
No comments:
Post a Comment