Between the posting, tweeting, blogging and bbming, I'm surprised any of us have time for breathing! Social media has allowed anyone with half an ego and a little bit of talent to become their own self-promotional media sensation. I'm a self-admitted Facebook fanatic and Crackberry addict (my Blackberry battery lasts a half-day on average. I travel with the charger in my purse....seriously.), and have learned with time how easily connections made online can equal real life opportunities. So, how does one balance personal with promotional? There's a fine line between keeping the interest of your followers (Twitter-speak, not cult-speak for those of you out of the loop) and having the online personality of cardboard.
To preface, I am by no means a media mogul when it comes to social networking. I try and keep Facebook to modeling and party pictures, because let's face it, no one's interested in seeing uploads of me, say waking up in the morning or anything else routine. However, being the emotionally exploding person that I am (it's touching on the best of days and downright neurotic with a dab of maudlin on the worst) I tend to catch myself emotionally binging on the site via cryptic statuses and whatnot every now and then. Usually such trivial posts get deleted once I come to my senses, but if some one were to creep my account constantly, I'm sure they could put together a nice little timeline of my emotional episodes. (That, by the way, is by no means encouragement. Girls are moody bitches. Get used to it.) That being said, I am observant of those who have perfectly poised yet endlessly entertaining and most importantly genuinely expressed profiles which in today's world can be powerful tools of opportunity.
First things first: nobody cares about your personal life. Until you reach levels of popularity that those fame-whoring Kardashian sisters will envy, it's safe to say that the general online public, excluding friends (if that...let's be honest.) does not give a darn about who you're dating or why you're cutting up pictures and sniffling to Bruno Mars. If you're anything like me, or worse, and just cannot help emotional vomiting all over that little blue and white screen, it's best to keep Facebook for personal friends and another online account for professional matters.
Whether you're a DJ, model, PR rep or other persona where personal promotion is an asset, thinking successful is undoubtedly part of the journey to being successful. In other words, every action you participate in that deals with your job is something worth posting. Whether it be a behind-the-scenes shot of you getting your make-up done, or a rough demo recording of an upcoming track, if it's of interest to your product, it's of interest to your online image. The busier you are the better -- the most interesting news-feeds to me are the ones where there is a constant momentum towards new ideas. Or, to put it bluntly, the news-feeds of those who get shit done and get it done fast.
Last of all, share what makes you happy. If you're in the right field, this should overlap with your passion anyways and thus make it easy to promote your professional self. But random things, like hilarious moments you've somehow captured with the click of your Torch or a snap of anything else that triggers a smile or thought are ways to inflict personality in your posts. Obvious as this sounds, there are countless of self-promoting individuals out there who have remarkably boring updates despite being immensely talented at what they do. No one wants to follow Promoter Cardboard of the online world because chances are his parties are just as droll.
My own Twitter account has been dormant for almost a year now --- I'm about the take my own advice and prep for a relaunch! You'll be seeing me in your virtual worlds darling bloggees...and if you're promo-savvy I'll see you in mine!
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